Whether – and how fast – a home sells depends on:
Location, Presentation, and Price
Location is fixed. Price, to some extent, depends upon market factors.
But Presentation? That’s a different situation altogether. If buyers can’t see themselves living in a home, they won’t buy it. Full stop. End of story.
You present a home by “staging” it.
Staging is not the same as decorating. Decorating is making a house reflect the particular tastes of the individual living there.
Staging is making the home appeal to the largest number of potential buyers so that they can imagine themselves living in and enjoying the space. And it works.
Statistics show that professionally staged homes sell significantly faster (11 vs. 90 days on the market) and for more money (an average of 17% more) than non-staged homes.
Even though staging is not a secret—eighty-three percent of buyers’ agents say that it works—many homes aren’t staged for sale.